Being a paid public speaker requires total dedication, focus, and a strategic mindset. You can’t just decide to become a public speaker and jump onto the fray. It would take months or years of practice before you can even land your first client. However, the Internet can help you learn everything that’s useful to public speaking. You can even watch the videos of prominent public speakers.
Also, you must check out these best strategies to help you become an effective paid speaker:
Focus on the Problem
All keynote speeches and public speaking gigs aim to solve a major problem. This problem could be an organization’s desire to reach a certain goal or to help the listeners in understanding a main point. Whatever the goal is, your duty is to highlight the problem, break it down into several understandable points, and present a clear solution. This way, listeners will become more receptive towards your speech. You should also remember that people only care for solutions, so they may not remember all the details that you’re willing to share.
Share a Story (or many stories)
Stories are great tools that can make your public speaking gig interesting. While you can just pick any story from the Web, it’s more useful to get stories from your own experiences. This way, the audience will know the things you went through and how you handled such situations. The stories will serve as ‘bridges’ that would connect you to the listeners. As much as possible, keep your stories heartwarming, funny, and interesting. Practice effective methods of delivery so that your stories will have great impact.
Tell Some Jokes
Jokes are neutralizers of boredom. Even if you can control the flow of the speech, you can’t totally control the reaction of the audience. Boredom is a great speech killer. If the listeners are bored, they won’t care much about the data points you’d share. With the help of a handy joke collection, you can alleviate the boredom of the audience. Aside from jokes, you can also include funny remarks about a wide range of different things.
Utilize the Power of One-Liners
One-liners are like navigational buoys – they guide you towards the right path and warn you against impending danger at sea. All throughout the speech, these one-liners are essential in keeping the audience interested and on track. While you can use popular one-liners, it’s advisable to make some on your own so you’d have a trademark style that people would remember.
Create a Good Visual Presentation
The visual presentation will help your audience understand everything that you’re trying to say. Make sure that your visual presentation is cohesive and contains interesting elements as well. You can use dozens of presentation platforms to help you in setting up visual aids. If you have the luxury of time and resources, you can even add wonderful scenes and ‘accents’ to your presentation.
Open and End Your Speech Profoundly
A good opening in your speech will set you up for a cohesive and smooth flow. It will set everything in motion and help you finish the speech as you planned. But if you can open up the speech nicely and can’t end it in the same manner, you’d have a problem. Think of opening and ending spiels as opposite poles that must be balanced nicely. If you can end your speech well, your audience would appreciate it and they’d also view you as a serious, high-rate professional speaker.
Document Using Videos
Video documentation is a growing trend among public speakers, keynote speakers, and motivational speakers. They document all of their speaking gigs with the help of assistants because the videos will serve as referral points. Wouldn’t you want to sample a product before purchasing it? Once your videos are ready, you can put them in your website or social media accounts. To further improve the quality of the videos, you should try polishing them with editing software. Alternatively, you can just pay a professional to do the job for you.
Create a Website for Your Services
Your website will serve as a professional access point for your services. Nowadays, it’s easy to create a website – you just need to pick the right domain and set up the website’s framework. This can be done in less than an hour, and you can just build your content along the way. Once you have a website, your sole responsibility is to drive traffic towards it. Write high-value articles and share them with your readers. Additionally, you can also hire an SEO professional to build the rank of your website so that more clients can see you.
Get Powerful Testimonials
If great content can help you get customers, testimonials will help solidify their trust. You can get testimonials from your previous clients – either in text or video form. Short and concise video testimonials are more effective because they’re straight to the point and entertaining. Try to limit your featured website testimonials to 3 or 5 so that they won’t appear cluttered.
Build Your Social Media Presence
Your social media presence can be your initial marketing arm. Social media is a great strategy because all platforms are free to use. Facebook, for example, has numerous tools under your disposal. You can use these tools to market your public speaking gigs and build a community around your skill. While it’ll take considerable legwork to make a mark, you’re already set once you have a social media initiative. To bolster your social media presence, keep a schedule. Build content related to your skill so that people will see how serious you are. You can even link your blog and website to your social media accounts.
The path of a great public speaker is not an easy one. You will face heavy competition, demanding clients, and tight schedules. To become one of the very best in this craft, you must sharpen the saw and raise your professional standards. The good thing is public speaking is never a static skill. The more gigs you get, the greater rate you’d improve. So, be confident, start hunting for more clients, and keep improving your public speaking skill!