5 Ways to Effectively Measure Event ROI

Events are one of the most effective networking tools for many brands and companies to drive sales leads for their businesses. However, it is not entirely easy to qualify those collected leads primarily because not all events may result into sales. So, how can companies effectively measure the return of investment for events and justify […]

Why Brand Activation During Events Is Not a Good Idea?

Companies sponsoring events usually have one goal – to instill and brand awareness in any way possible. It is therefore a common practice to try to incorporate brand activation during events. However, it may not necessarily be a good idea as it often gives participants forced product introduction as opposed to smooth transition expected of […]