SEO is now a hot topic in the professional event planning arena. In fact, many event planners are now seeing the importance of SEO – yet people are still in the dark. If you think that website ranking for event planners is not an important factor now, you better think again. Every day that you lag behind in your ranking efforts, someone else is taking a portion of the event planning market.
To improve your credibility as an event planner, here are some useful SEO strategies:
Build High-Value and Evergreen Content
Experts who tell you that content marketing is dead should be dead. In the SEO landscape, content is more important than ever. Before drafting an article for 300 or 500 words, consider the value of an article that shoots for 1000 words or more. But you can’t just create an article jam-packed with meaningless fluff! You need to build high-value content that’s interesting and readable. Make sure that the article is properly researched and includes ‘meaty’ information. Here’s a good advice: write for actual people, not for search engines. You should also make sure that the content is evergreen. To know if the content is evergreen, compare it with other high-ranking articles in your niche. Is your article reliable enough for the coming years? Will it solve a persistent problem that’s bugging many readers? By answering these questions, you can reshape your article so it would be evergreen.
Commit to In-Depth Keyword Research
Keyword research is an important process if you want to improve your online reputation as an event planner. Currently, there are dozens of tools that can help you in keyword research. The best tool among them is the Google Keyword Planner. This is a simple tool that gives you the rundown of the best keywords in your niche. Ideally, you should look for keywords with moderate or high average monthly search and low competition. These are bankable keywords. Also, focus on long-tail keywords. Since these keywords are long and flexible, you can adjust them according to searchers’ intent. Plus, long-tail keywords have greater potential to rank.
Create an Effective Link Building Framework
Link building is an important process that can take up a large percentage of your SEO campaign. There are numerous link building tactics that you can try such as guest posting, reverse image search, forum marketing, social sharing, infographics, outreach, and even direct link exchange. Some experts say that PBNs are back, but you still need to be careful. If you have an effective link building framework, the link juices that you’d get can boost your website ranking. Successful event planners dedicate a portion of their time towards link building initiatives. Don’t be left behind!
Mind Your Site’s Internal Link Structure
While many people think that all SEO initiatives should be focused on external linking, modern experts think otherwise. External linking is important, but internal linking is essential as well. Here’s why: Google doesn’t rank a website as a whole. Rather, it ranks web pages. Billions of web pages are being crawled every minute. If your website has a well-organized internal linking structure, there’s a greater chance that Google will index it. So, make sure that your internal links connect your web pages in a nice flow. There should be no dead links!
Pro tip: if you’re busy planning events for multiple clients, just outsource the link building initiative to a professional. That way, you’d have more time to hone your craft.
Guest Post in High Authority and Event Planning Blogs
Guest posting is still considered a useful strategy nowadays, even though there are other options. Few years back, guest posting had a bad rap due to linking abuse and content farms. With the combination of Google’s Panda and Penguin updates, low-quality guest blogs don’t stand a chance. So if you’re going to take the guest post route, do it in high authority blogs focused on event planning. Make sure that your content is awesome so that the blog owner will approve your post. Once successful, your guest posting initiative can churn out residual link juice.
Use Alt Tags Properly
Alt tags are text indicators placed whenever you include an image in your blog post. When the image isn’t displayed by the browser, the alt tags take its place. They serve as guides for people who can’t see the image due to a number of reasons. While you can put any text related to the image, it’s advisable to put keywords instead. This will add better ranking points to your website.
Use Headers for Readability
The ‘Wall of Text’ is one of the most notorious conversion killers in the cyberspace. It’s so notorious that it should be punished beyond remorse. Have you ever tried reading an article with so much text jammed in one page? It’s like the author wants you to devour all chunks of data in one sitting! If that’s unpleasant for you, just imagine the feeling of other readers and site visitors. To avoid the Wall of Text, organize your content with the help of headers or subheads. These headers will maintain a cohesive flow of content so that people can read them easily. Use the subheads properly and your CTR and dwell time will increase.
Invest in Mobile UX and Responsiveness
Based on numerous studies, many people are now conducting their searches through their smartphones. Only few people are using desktop computers for regular search. Truly, we’ve entered a mobile age where everyone wants results fast. This is the reason why mobile optimization is more important than ever. If you want to be successful in event planning SEO, make sure that your website is well-optimized for UX and overall mobile responsiveness.
Install SEO Plugins
SEO plugins are useful tools that can be embedded to your website platform. These tools can help you achieve numerous goals such as keyword tag creation, link monitoring, content analysis, and website health checks. By using SEO plugins, you can increase your productivity by as much as three times or even more. WordPress plugins are currently the most popular because of their versatility and functionality.
Utilize Social Media to Your Advantage
According to modern search experts, social sharing has a huge impact for SEO ranking. Consider this example: if your high-value blog post is shared multiple times in social media, you’d earn greater CTR streams within a certain time frame. Social sharing has great weight because it’s a precursor to greater online visibility. To attain better SEO ranking, you should capitalize on a dedicated social media strategy. Build your content according to schedule and share it to different social media platforms like Facebook, Twitter, and Digg. You should also build an extended community around your website to increase its overall visibility. Moreover, the community should highlight your journey as an event planner.
By applying the right SEO strategies, you’re setting up the path for event planning success. You just need to be patient because any SEO campaign will take time. On average, you can get variable results within 3-6 months. If you have money and resources, you should hire a reliable SEO specialist so you can focus on other important aspects. Invest in event planning SEO today – you won’t regret it!